Flying To Save Animals: Introducing Pilots To The Rescue, Our Newest Client
We're thrilled to announce a new partnership with an amazing NYC-based nonprofit organization, Pilots To The Rescue! The mission of Pilots To The Rescue is to prevent at-risk animals from being euthanized by transporting them via air and ground transportation to give them the best chance at adoption. Volunteer pilots fly animals from critical situations to […]
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We're Hiring!
Want to make the world a better place for animals? Paws PR works with top pet-centric brands and animal welfare organizations. We're gearing up for a busy 2025 and looking for top talent to join our team! Interested? Send your resume to Karen@PawsPR.com and tell us why you are paw-fect for our team!
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How Pet Brands Can Leverage UGC Platforms Like Pawjourr for Low-Lift, Cost-Effective Campaigns
In the pet industry, trust and authenticity are critical to building strong connections with consumers. Pet parents want to see real experiences with products and services before making a purchase, which is why user-generated content (UGC) has become such an indispensable tool for pet brands. Platforms like Pawjourr make creating and curating UGC both cost-effective […]
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How to Work with Pet Influencers: A Guide to Paw-sitive Partnerships
In today's digital age, pet influencers have become a powerful force in the marketing world. Their ability to engage with a loyal audience of pet lovers can significantly boost brand visibility and drive sales. If you're looking to leverage the influence of these furry stars, here's a comprehensive guide to help you navigate the world […]
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Pet PR Tips: How to Create and Maintain a Media List
Every day the Paws PR team works with pet product companies and animal protection groups on PR campaigns. We often work one-on-one with communications teams in-house to teach them how to launch effective media campaigns. At the core of every media campaign is a solid media list. Here are our top tips for creating and […]
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Nonprofits We Love: The EQUUS Foundation
I am often asked by animal lovers for advice on which nonprofit organizations to support. If you’re an equine advocate – listen up, I have a group you should know. The EQUUS Foundation is the only national charity in the United States completely dedicated to ensuring the welfare of America's horses, and fostering the horse-human […]
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Case Study: @feralbecky
Paws PR represented Alley Cat Allies, a national nonprofit that advocates for cats. One of our objectives was to position the organization’s founder and President, Becky Robinson, as a leader in the feral cat movement. We achieved this objective using a combination of proactive media relations, marketing campaigns, and social media. (Update: Due to an […]
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Case Study: Noah's Wish
In August 2005, Patricia Jones watched TV coverage of Hurricane Katrina gathering strength and heading directly towards the Gulf Coast. Knowing the suffering of animals would be unbearable, she tracked down the former Director of United Animal Nations, a nonprofit that rescued animals in disasters whom Patricia had profiled for NBC News a year earlier. […]
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Case Study: Photographers for Animals
Paws PR launched a communications campaign for Photographers for Animals, a nonprofit that uses photography and film to bring attention to animal protection issues. Social media accounts were established on Facebook, Twitter and Instagram and we built an engaged and interactive audience of almost 4,000 fans combined in less than 5 months. We strategically placed […]
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Case Study: Sweet Pea Kitchens
Sweet Pea Kitchens, a purveyor of homemade dog and cat treats, retained Paws PR to rebrand the company beginning with a new company logo. The rebranding captured the essence of Sweet Pea Kitchens: homemade baked goods crafted the old fashioned way, with real food ingredients that are both recognizable and pronounceable. In more traditional kitchens […]
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