published April 22, 2013
Q & A with Brian Hutchins: pet, animal health and green industries writer and editor
This week, we’re starting a new feature on the Paws PR Blog and bringing you the inside scoop on the inner workings of the media world. We’re excited to introduce you to Brian Hutchins, a California-based writer and editor who specializes in pet, animal health and green industries. We’ve had the pleasure of working with Brian over the […]
Read Morepublished April 17, 2013
Emphasize the ‘Networking’ in Social Networking
How do you interact with your customers and clients? Is it over the phone? Via e-mail? Direct mail? Are you using social media to connect with customers and donors? If social media is part of your integrated communications strategy – kudos! But if you’re one of the many companies that still have not made the […]
Read Morepublished March 29, 2013
Did Some Bunny Say Easter?
Easter weekend is here and sadly this means that shelters and rescue groups will soon be flooded with rabbits and chicks—impulse gifts for children that quickly lose their appeal after the animals quickly mature into adults requiring daily care. Companion animals—cats, dogs, bunnies, fish and hamsters—should never be given as gifts under the Christmas tree […]
Read Morepublished March 21, 2013
Expert Tips on Photographing Animals
We’re all pet lovers at Paws PR—and we’re sure you are too—we asked our favorite photographer, Jason Putsché of Jason Putsché Photography, to give us a few tips on how to capture great photos of our furry friends. Whether you’re shooting adoption candidates for a rescue group or just taking photos of your own pooch or […]
Read Morepublished March 15, 2013
Radio Waves
I recently uncovered my father’s antique shortwave radio from the back of a dusty closet. Before satellite radio and podcasts, shortwave radio was used for long distance communication across oceans as the “short waves” could travel around the curve of the Earth, allowing a kid in Queens (me) to magically tune in to a transmission […]
Read Morepublished March 08, 2013
Preparing to Pitch Broadcast Television
You have a great cause, event or idea and you think it’s newsworthy. Before you pick up the phone to try to sell your story to a TV producer, there are a few first steps to take: Do your research: is there a reporter and/or producer who covers pets/ animals? Is one station more pet-friendly […]
Read Morepublished February 28, 2013
Cats on Campus?!
Picture this: It’s a crisp winter morning. You’re a college student walking quickly to class – for two reasons. One, its cold outside, and two, you are running late, as always. You decide to take a short cut through some woods instead of walking the usual path, because, like I said, you are running late. […]
Read Morepublished February 19, 2013
Adopting Ernie
The Paws PR team believes that pet adoption is the only option when thinking about adding a four-legged friend to the family. It is estimated that 5 million to 7 million companion animals enter animal shelters nationwide every year, and approximately 3 million to 4 million are euthanized. We’ve asked our friend Jenny to tell […]
Read Morepublished February 11, 2013
Happy Valentine’s Day From Paws PR
How are you celebrating Valentine's Day? We're busy taking photos of our four legged family members! Need tips on how to photograph your furry friends? Check out the Picture Me At Home website. The Picture Me @ Home program offers turn-key marketing campaigns to help promote adoptable animals and the fabulous work animal shelters and […]
Read Morepublished February 06, 2013
Tools for Nonprofits from YouTube and Google
Many organizations out there, including YouTube and Google want to see nonprofits succeed! They have created programs specifically for nonprofits that are free and include many benefits. YouTube encourages nonprofits to sign up to be a part of the YouTube Nonprofits Program. There are several benefits to this program. A donate button allows viewers to contribute […]
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